COUNTRY & TOWN HOUSE “GREAT BRITISH BRANDS” FEATURE CAROL JOY LONDON PURE COLLAGEN PRODUCTS
“CENTRING AROUND MEDICAL GRADE PURE COLLAGEN, THIS IS A RANGE THAT APPROACHES BEAUTY WITH SOUND, SCIENTIFIC INTELLIGENCE”
The beauty industry is a tough nut to crack, so you know that you’ve discovered something phenomenal when The Dorchester agrees to launch your debut beauty range. This is exactly what happened to Carol Joy Hatton, in 2009, after years of travelling, looking for the answer to anti ageing. Carol’s quest to find the very best ingredients for her skincare range took her to Japan, South Africa, Russia, US and, finally, Switzerland, and, after investing £10m on research in the world’s very best laboratories, she returned to England with the answer – medical grade pure collagen.
It’s this pursuit of the very latest medical science that makes her collection of anti-ageing products so effective. Centring around pure collagen, this is a range that approaches beauty with sound, scientific intelligence. So how does it work, exactly?
As skin ages, collagen levels deplete and, without the structural support of the protein, skin begins to sag. That’s where Carol Joy’s latest launch, Pure Collagen Spray, can help. This nifty, on-the-go spritz has received rave reviews for delivering a dramatic reduction in the appearance of wrinkles. Using skin-identical collagen peptides, it targets the deeper layers of the skin’s surface to stimulate collagen, while phyto stem-cell extract works deep down to protect the dermis and promote cell renewal.
With facial-like results, a quick mist (just three to six sprays) and skin is plumper, brighter, smoother and, therefore, more youthful. It’s a real pick-me-up for dull, tired-looking skin. Equally miraculous is the Collagen Eye Mask, which tackles fine lines and wrinkles around the tricky, delicate eye area. But it’s not just the collagen that does the legwork; a whole host of complementary ingredients work their magic, too, from hyaluronic acid (well-known for plumping lines) and amino-rich caviar algae, to silicon-rich horsetail extract and golden millet oil, which is packed with protein and antioxidants.
If you want to be truly pampered, though, you’d best book in for a Carol Joy London treatment at The Dorchester, where their facials are the signature treatment. And with good reason, too – combining soothing massage techniques taken from around the world, this results driven facial is tailored to each individual. Treatments utilise pure oxygen, which is anti-inflammatory and encourages collagen production, medical grade collagen masks, diamond microderm abrasion – which is a much gentler, but equally effective, alternative to traditional exfoliation methods – and ultrasound, which helps to tighten and lift.
But what’s the point in having fabulously youthful skin if your hair lets the side down? Carol has thought of that too, with a range of rich shampoos and conditioners designed to give hair a helping hand, whether you need more definition, shine or a boost in volume. Consult the experts for a truly professional finish in their London salon at The Dorchester, where you can book in for restorative treatments, cutting and colouring. Carol knows that beauty isn’t only skin deep, so she has developed the Golden Seeds supplement to complement her topical offering. Bursting with essential fatty acids, omegas, B vitamins and zinc citrate, this dual approach is particularly effective.
It just goes to show that solid scientific research can work wonders. And while the fountain of youth might exist only in our minds, anyone who has tried Carol’s game-changing beauty range might beg to differ.